ARTICLE

BREAST CANCER AWARENESS MEDIA CAMPAIGNS IN PAKISTAN KNOWLEDGE ATTITUDE AND PRACTICES OF WOMEN

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14 Pages : 130-137

http://dx.doi.org/10.31703/grr.2020(V-II).14      10.31703/grr.2020(V-II).14      Published : Jun 2020

Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women

Abstract

    The core objective of the study was to find out the knowledge, attitude and practices of women in the general population and also to investigate the significant role of media awareness campaigns in each aspect of KAP among women. A total number of n=375 women of three renowned universities of southern Punjab were selected through simple random sampling technique. Data was collected through a self-constructed questionnaire comprised of socio-economic status and knowledge, attitude and practices section in their respective educational institutes. Findings indicated that media campaigns had established good knowledge and satisfactory attitude towards breast cancer, but these campaigns are proved less significant in convincing people for screening their breast without any prominent symptoms. This study concluded that media awareness campaigns are significant in providing knowledge and establishing good attitude but less effective in providing knowledge about the importance of screening practices among women of the general population.

    Attitude, Breast Cancer, Knowledge, Practices, Media Campaigns, Women

    (1) Arsha Saleem Meer
    Lecturer, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (2) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

    APA : Meer, A. S., Khan, R. S. M., & Adnan, M. (2020). Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women. Global Regional Review, V(II), 130-137. https://doi.org/10.31703/grr.2020(V-II).14

CHICAGO

    CHICAGO : Meer, Arsha Saleem, Rao Shahid Mahmood Khan, and Malik Adnan. 2020. "Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women." Global Regional Review, V (II): 130-137 doi: 10.31703/grr.2020(V-II).14

HARVARD

    HARVARD : MEER, A. S., KHAN, R. S. M. & ADNAN, M. 2020. Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women. Global Regional Review, V, 130-137.

MHRA

    MHRA : Meer, Arsha Saleem, Rao Shahid Mahmood Khan, and Malik Adnan. 2020. "Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women." Global Regional Review, V: 130-137

MLA

    MLA : Meer, Arsha Saleem, Rao Shahid Mahmood Khan, and Malik Adnan. "Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women." Global Regional Review, V.II (2020): 130-137 Print.

OXFORD

    OXFORD : Meer, Arsha Saleem, Khan, Rao Shahid Mahmood, and Adnan, Malik (2020), "Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women", Global Regional Review, V (II), 130-137

TURABIAN

    TURABIAN : Meer, Arsha Saleem, Rao Shahid Mahmood Khan, and Malik Adnan. "Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women." Global Regional Review V, no. II (2020): 130-137. https://doi.org/10.31703/grr.2020(V-II).14