Building Hope and Optimism Through Language: A Sociocultural Perspective
1-Urwah Tul Wusqua Khalid: Research Scholar, Department of English, University of Sargodha, Punjab, Pakistan2-Tazanfal Tehseem: Assistant Professor, Department of English, University of Sargodha, Punjab, Pakistan3-Noman Khalid : Research Scholar, Department of English, University of Sargodha, Punjab, Pakistan.
This research highlights the use of social proverbs as cultural signs in society that help in building hope and optimism expressed through language. Proverbs related to society represent social life, including life perspectives, experiences, and standards of behavior, and the purpose of this research paper is to build a relation of social proverbs as the language of hope to culture. For the present research, Bakhtinian semiotic theory is used as a theoretical framework opted from Voloshinov’s essay Marxism and the philosophy of language (1986), which deals with speech utterances and ideological signs that functions like language in society. In the Bakhtin Circle, ideology is defined as the entirety of social and natural truth refraction and reflection in the cognitive system, which is highly impacted by views, values, and belief systems originating from the mental process of culture. As ideological indicators contain the underlying structure's substance and ideological cues are social signals in this manner, and awareness emerges from the substance of ideological symbols. The complexity, which takes the form of social sayings, enters people's minds and shapes their thoughts; theoretical ethnic notions are turned into realistic perceptions and behaviors that allow civilization to survive.
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