Abstract
Pakistan has a diverse variety of monumental buildings which includes mosques, tombs, shrines and Gurdwaras. Every year, thousands of Sikh pilgrims are attracted to their Gudrwaras to satisfy their religion which is located mostly in southern Punjab, Pakistan. These monumental Gurduwars reflect the Sikh culture and heritage in terms of religious tourist margins. These historical assets have firm potential that could serve for tourism development, conservation and preservation of these and thus moving toward sustainable solutions. The objective of this research is to analyze the strengths, weaknesses, opportunities and threats of Sikh religious tourism in Pakistan. The research methodology adopted for this research was qualitative and data was collected through formal interviews of officials of the Evaccu Trust Property Board (ETPB), Government of Pakistan. The results showed that Southern Punjab, Pakistan has a strong potential for religious tourism and if promoted can help in the socio-economic development of a country.
Key Words
Religious Tourism, Gurdwaras, Darbar Sahib, Punja Sahib, Rorri Sahib, Janam Asthan
Introduction
Religious tourism is actually visiting attractions in a city of religious importance. It is a particular form of activity that is completely and strongly motivated by religion. (2022). It can be defined as an activity specifically oriented towards a religious culture with the help of a definite eco-cultural environment and activities such as worship, research and visits carried out by religious followers and tourists. Religious tourism has undergone continuous development and expansion in the modern tourism industry. About 40 per cent of the world's tourism revenue is generated from religious tourism, and Pakistan has just begun to develop this market with enormous potential. Religious tourism is an important reason of income source and means of
employment in the country.
Pakistan is a country endowed with many tourist attractions, especially religious ones. (Alaverdov & Bari, 2022) It houses several cultural heritage sites associated with Hinduism, Sikhism and Buddhism. The major holiest sites of Sikhism are located in the Southern Punjab of Pakistan and are considered the most important sites to be visited by Sikh pilgrims. These cities of Pakistan host religious centres not only have a cultural landscape but also promotes industrial and trade activities in the form of marketing and local business. (Kalim, Majeed Khan & Syed, 2022). Millions of tourists’ visit these religious sites from Pakistan and abroad. The Sikh community is attracted yearly to perform their religious obligations worldwide. Among many other sacred sites of Sikhism, the Gurdwaras of Nankana Sahib, Narowal and Hasanabdal are a great fascination for Sikhs. ("Religion: why faith is becoming more and more popular", 2022). The international visitor visiting Pakistan are then attracted to the natural splendour of Northern areas and other holiest places of diverse religions like Sufis Shrines and other historical sites.
Pakistan has a significant potential for religious tourism with a number of historic sites. But, due to a lack of policy framework, their perspective is not yet fully realized. The objective of this research is to analyze the strengths, weaknesses, opportunities and threats of religious tourism in Pakistan and suggest more standards in the development of this sector so as to make a significant contribution to the tourism market.
Research Methodology
The research has been carried out through a set of descriptive approaches to explore the importance of Sikh Gurduwaras in Pakistan. The literature review was carried out through reconnaissance surveys, interviews of concerned officials and analysis of journal articles. The research also analyses the statistical data of visitors attracted to these holy setups indicating their tourist potential. The SWOT analysis was done to evaluate the strengths, weaknesses, opportunities and threats of Sikh religious tourism in Pakistan.
Literature Review
Religious tourism is important
as it is done to
fulfil religious compulsions
and commitments. The general essence of religious tourism denotes travelling
with the prime motive of undergoing religious deeds. Religion and tourism are
interlinked with each other as both have similar effects on the specific area
like, the products they bring such as traditions, culture, art and
architecture. (Singh, 2019)
Religious tourism can be
depicted initially in Islam, Christianity and Jews as their pioneer form of
tourism were in the form of visiting pilgrimages visiting such as Mecca and
Jerusalem respectively. They have always been one of the leading factors to set
an example for others to travel. In history, religious tourism was in the form
of spreading the word of religion to different parts of the world and for this
purpose, people travelled far across. This resulted in spreading knowledge
areas as well as economic growth.
Pakistan has renowned
religious tourism sites of Islam, Hinduism, Sikhism, and Buddhism. Among these,
the major holiest sites of Sikhism lie in the Southern Punjab area of the
country. People
of the Sikh community visit these cities to satisfy their religious
commitments. About four hundred and eighty inbound locations have been
identified by Pakistan Tourism Development Corporation (PTDC), specifically
encompassing the religious tourism potential of Pakistan, where one hundred and
six are of historical significance, one hundred and twenty religions, and
twenty-six religions and history. (BeBe Sumra &
Alam, 2022) (Table1).
Table 1. Number of Religious Tourism
Sites in Pakistan
Building
Type |
Number of
Buildings |
Historical
significance |
106 |
Religions |
120 |
Religions
and history |
26 |
Source: (BeBe Sumra & Alam, 2022)
The Historical significant Gurdwaras located in
Southern Punjab Pakistan are an indispensable fragment of the Sikh community
and depict the history of the Sikh religion. The Sikh religion was in fact
originated and established in the Punjab areas that lie in Pakistan now.
Presently Pakistan Sikh
religious tourism
has significant potential. Recently, the
Kartarpur border has also been opened for the Sikh pilgrimages to get easy
access to their religious destination site of Gurduwara Darbar Sahib, Narowal (2022). The government of
Pakistan's initiatives include the introduction of a mobile app to ease the
travel constraints for the visitors facilitating the restaurants, hotels, roads
and service stations guide to the visitors. (Saher,
Tharwani & Ahmad., 2020).
Another significant historic
site for the Sikh religion is Nankana Sahib which is considered to be the
birthplace of Guru Nanak who was the founder of the Sikh religion. There are
around 195 gurdwaras across Pakistan. The research will be
highlighting the few important ones among
these significant structures. Table2
There are almost eight important
cities where lies the protected Gurdwaras according to the entrusted
organizations that deal with the non-Muslim religious sites i.e., Evaccu Trust
Property Board (ETPB).
Table 1.
Building Location |
Name of the Site / Building |
Nature of site |
Ownership |
Status |
1.
Nankana Sahib |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
|
||||
|
||||
|
||||
|
||||
|
|
|||
|
||||
2.
Farooqabad,
Sheikhupura |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
3.
Eminabad,
Gujranwala |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
4.
Lahore |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
|
||||
|
||||
|
||||
5.
Narowal |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
6.
Hasan
Abdal |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
7.
Peshawar |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
|
||||
8.
Sialkot |
|
Religious |
ETPB, Government
of Pakistan |
Protected |
Source: htmlhttp://www.discoversikhism.com/sikh_gurdwaras/gurdwara_sri_patti_sahib.html
Prominent Gurduwaras Cities
Among the existing Gurduwaras, the major priority and most willingly visited ones by the Sikh community are the Gurduwara Janam Asthan-Nankana Sahib, Gurduwara Rorri Sahib-Eminabad, Gujranwala, Gurduwara Darbar Sahib- Narowal and Gurduwara Panja Sahib Hasanabdal. Fig.1.
Figure 1
Significant Sikh Gurduwars in
Southern Punjab, Pakistan
Source:
Student thesis report (Akhter, 2021)
Darbar Sahib Narowal
Gurdwara Darbar Sahib, Narowal (Fig 2) also known as the Kartarpur
corridor is significant regarding religious concerns of the Sikh community as
is the last resting place of Guru Nanak
Sahib, the religious leader of Sikhism.
("Why the tourism industry has failed in Pakistan | eTurboNews |
eTN", 2022). Thus it holds a pilgrimage worthy of significance for the
followers of the Sikh religion. It got caught in the middle of the Hindu-Muslim
divide, during the partition of India. Negligible Head was given to Sikh
sensitivities until the 21st century, during the Indo-Pak Relationship.
In its history, Guru Nanak founded Kartarpur in 1504AD and
after his death in 1539AD, after a long time span in 1925 Kartarpur complex was
built. After extensive conflicts between Indo-Pakistan goverments, finally, in
2012 Indo Pakistan foreign ministers discussed a visa-free corridor to
facilitate the Sikh pilgrims and finally, in 2018 Kartarpur corridor
inauguration was through which Punjabis of both states can come closer and
contact as well. (Awasthi, 2022)
It is now considered a case
study of how the best facilities can be provided in the best interest of
enhancing Sikh tourism potential in Pakistan. (Fig 3). It is further now
required to extend this route of Sikh pilgrim sites in southern Punjab so as
for the best interest of Pakistan's religious tourism enhancement.
Figure 2
View of Darbar Sahib, Narowal
Source: https://www.etpb.gov.pk/kartarpur-corridor/
Figure 3
Layout plan of Darbar Sahib, Narowal
Source: https://www.etpb.gov.pk/kartarpur-corridor
Punja Sahib Hasanabdal
Pakistan had religious importance in Sikhism and considers Hasanabdal as a significant one due to the presence of the Gurdwara Punja Sahib. (Fig 4) It is located about 48 km from Rawalpindi. It’s an attractive, calm and convenient halting point. Hasan Abdal is a historic town located in northern Punjab. There are diverse symbols of historical periods of Buddhist, Mughal, Sikh and British invaders in this town. The existence of Gurdwara Punja Sahib and the natural exquisiteness are the factors that attract tourists from all over the world. The Gurudwara is located in the central zone among the other historical structures from Mugal and Hindu time periods but reflects its own worth. The magnificent setup includes the main prayer chamber in the centre with a water pond with fishes, the sacred hand print of Baba Guru Nanak for the Sikh community, some residential rooms, the administrative offices and the dining hall with a kitchen area. (Qaisar, 2001) The rapid population growth and haphazard planning of the residential and commercial units have shattered the spiritual essence of monuments disturbing the urban face of the town. (Khilat, 2021)
Figure 4
Layout plan of Punja Sahib, Hasanabdal
Source: Author
Figure 5
Layout plan of Gurdwara Rorri Sahib, Eminabad, Gujranwala
Source: Student thesis report (Zainab, 2021)
Figure 6
View of Gurdwara Janam Asthan, Nankana Sahib
Figure 7
Layout plan of Gurdwara Janam Asthan, Nankana Sahib
Source:(Akhter, 2021)
Last Few Year Data of Religious Tourists
Due to the
developmental works at various Gurdwara and the provision of modern facilities
for Sikh pilgrims, the number of pilgrims (particularly Diaspora Sikh) has
significantly increased in the year 2018. But due to Covid-19 restrictions and
constraints in the year 2020-2021, there was a significant decrease in the
number of visitors.
Table 2. Table Last
Five-year Data of Religious Tourists
Year |
Pakistanis |
Indian |
Others |
Total |
2014 |
38500 |
4275 |
1376 |
44151 |
2015 |
48000 |
5194 |
1681 |
54875 |
2016 |
65300 |
4748 |
2110 |
72158 |
2017 |
60100 |
3806 |
2208 |
66114 |
2018 |
61500 |
5718 |
4110 |
71328 |
2019 |
80000 |
7013 |
6000 |
93013 |
2020 |
8000 |
602 |
00 |
8602 |
Figure 8
Last Five Year Data of Religious Tourists
Source: ETPB
Agreed Protocol between India
& Pakistan Regarding Visit of Indian Pilgrims to Pakistan
As per the agreed
protocol between Pakistan and Indian Governments, the following number of Sikh Table2 and Hindu Table3 pilgrims can visit Pakistan on various occasions during a
calendar year but have been significantly improved with the provision of
required facilities.
Table 3. Detail of Sikh Pilgrims
S.No |
Name of festival / Place |
Strength |
Duration –Month |
a. |
Baisakhi
Festival at Gurdwara Panja Sahib- Hasan Abdal. |
3000 |
10 days – April |
b. |
Martyrdom
of Guru Arjun Dev Jee – Lahore. |
1000 |
10 days – June |
c. |
Death
Anniversary of Maharaja Ranjeet Singh - Lahore. |
500 |
10 days – June |
d. |
Birthday
of Guru Nanak Dev Jee - Nankana Sahib. |
3000 |
10 days – Nov |
Source:
ETPB
Table 4. Detail of Hindu Pilgrims
a. |
Katas
Raj Temple District Chakwal |
200 |
5 days – Feb |
b. |
Hayat
Patafi / Sadhu Bela Temple, Sukkur (Sindh). |
400 |
10 days – Oct. |
c. |
Katas
Raj Temple District Chakwal |
200 |
5 days –Dec |
The
numbers Table2 relates to annual bilateral agreed 04 Sikh events only however,
local Sikh pilgrims visit the Gurdwaras on regular basis. From Nov 2019 to
March 2020, 63000 pilgrims from the Indian side and 422000 locals from the
Pakistani side visited specifically to Gurdwara Darbar Sahib Kartarpur,
Narowal.
Table 5. SWOT Analysis of Gurdwaras
Gurudwara
Name |
Strength |
Weakness |
Threats |
Opportunities |
DARBAR SAHIB,
NAROWAL |
·
The
shorter access route from the Indian Border i.e Kartarpur Corridor ·
Tourism
attraction because of the Last resting place of Baba Guru Nanak. ·
An
accommodation facility is provided. ·
Traditional
events and festivals throughout the year
|
·
Visa
facilitation only limited to Darbar sahib Narowal ·
Major
funding is supported by donations from the pilgrims. |
·
Security
maintenance. ·
Indo-Pak
relation constraints. ·
Lack
of public awareness of the historic assets |
·
Finest
hotel accommodation planned. ·
Economic
activities planned
|
PUNJA SAHIB,
HASANABDAL |
·
Major
Tourist attraction for the Sikh community. ·
Sacred
stone and water. ·
The
natural scenic beauty of the site. ·
Traditional
events and festivals throughout the year. ·
Historical
monuments of the Mughal and Hindu period adjacent to the site attracts more
tourists.
|
·
Low
quality of restroom. ·
Temporary
accommodation is arranged at the time of festivals. ·
The
market area up gradation is required adjacent to the gurdwara. ·
No
integration of management authorities handling the area ·
Major
funding is supported by donations from the pilgrims. |
·
Main
primary road passing adjacent o the wall and traffic pollution hazardous to
the structure. ·
Security
maintenance. ·
Lack
of public awareness of the historic assets |
·
All
historic monuments lying adjacent to the gurdwara are tourist spots for other
religions. ·
A
single central zone can be created to promote tourism. |
GURDWARA RORRI
SAHIB, EMINABAD, GUJRANWALA
|
·
Tourism
attraction for Sikh pilgrims. ·
A
cluster of other historic monuments within the city.
|
·
Lack
of tourism management authorities for the visitors. ·
The
accommodation facility is not good. ·
Conservation
of historic monuments. |
·
No
business management plan exists for the promotion of historic sites. ·
No
Government support for tourism attractions. ·
Lack
of public awareness of the historic assets. ·
Rapid
Urbanization |
·
The
historic city of tourist attraction. |
GURDWARA JANAM
ASTHAN, NANKANA SAHIB |
·
Traditional
events and festivals throughout the year. ·
Tourist
attraction for pilgrims considered sacred as the birth place of Baba Guru
Nanak ·
The
market area up gradation required to promote culture.
|
·
Major
funding is supported by donations from the pilgrims. ·
No
focus on conservation. ·
No
provision for hotel accommodation in the city. ·
Public
transportation between the gurdwaras located in Nankana sahib.
|
·
Security
maintenance. ·
Indo-Pak
relation constraints. ·
Rapid
Urbanization. |
·
Other
gurdwaras located within the city |
Conclusions
Pakistan has diverse sets of religious tourism assets in the form of prominent Sikh heritage and religious sites. The only point is to understand their importance at the community and government level to the extent that they should be uplifted to enhance their inbuilt tourism potential. Every year, the Sikh pilgrimages visiting Pakistan to perform their required religious obligations are facilitated with the best possible amenities at the local level. The SWOT analysis shows that Pakistan has a huge potential for religious tourism with a number of Sikh Gurdwaras sites located in Southern, Punjab, Pakistan. But, their perspective is not yet fully understood due to planning gaps and policy frameworks. To advance tourism, wide extending mindfulness campaign at the national level is required. Promotion of tourism industry by public awareness campaign and provision of five-star hotel accommodation required within the cities of important Gurdwaras accommodating the social, religious and dietary needs of guests. The mandatorily required facilities for the pilgrims such as hotels should be constructed within close proximity of the major Gurdwaras. Other than that the market areas in close proximity to the Gurdwaras should be promoted to benefit the local economy. Initially, the Pakistani policymakers should work out the possibility of arranging joint approach planning by the Sikh community and the Pakistani concerned authorities. A secure and relaxing environment should be provided for Sikh travellers, breaking the fear and political pressures between Pakistan and India. The cultural essence of the area is to be heightened and promoted. Thus both the conservation of built and unbuilt heritage is required to be restored and preserved. Conservation of historic towns of religious importance should be done at appropriate times and conditions rather than destroying and waiting for the monument to vanish from the scene.
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- Ali, A. (2016). Gurdwara Janam Asthan: Its history and impacts on locality (M.Phil.). Punjab university Lahore.
- Arsalan, A. (2021). Tourism Development Plan of Sikh Heritage Trail in Punjab. Student Thesis, Lahore, Pakistan: University of Management and Technology,
- Kalim, I., Khan, M. M., & Syed, A. (2022). Religious Tourism: A key sector for Pakistan’s Socio-Economic Growth. Peshawar Islamicus, 11(2), 1-10.
- Khilat, F., Tariq, F., & Malik, S. (2021). “Enhancing Tourism Potential: A Revitalizing Plan for Central Zone of Hassanabdal.†Global Social Sciences Review, 6(4), 27-46. https://doi.org/10.31703/gssr.2021(VI-IV).04
- Qaisar, I. (2001). Historical Sikh shirines in Pakistan. Lahore: Punjabi History Board.
- Singh, G. (2019). T he control of sacred spaces: Sikh shrines in Pakistan from the partition to the Kartarpur corridor. Sikh Formations, 1–18. https://doi.org/10.1080/17448727.2019.1593305
- Saher, S., Tharwani, M., & Ahmad., R. (2020). Critical Analysis Relation BETWEEN Indo-Pak: Kartarpur Corridor. International Journal Of Research And Analytical Reviews (IJRAR), 7(1), 962-974.
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Cite this article
-
APA : Khilat, F., Jamil, F., & Mujahid, B. (2022). SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan. Global Regional Review, VII(I), 253-268. https://doi.org/10.31703/grr.2022(VII-I).23
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CHICAGO : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. 2022. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII (I): 253-268 doi: 10.31703/grr.2022(VII-I).23
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HARVARD : KHILAT, F., JAMIL, F. & MUJAHID, B. 2022. SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan. Global Regional Review, VII, 253-268.
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MHRA : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. 2022. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII: 253-268
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MLA : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review, VII.I (2022): 253-268 Print.
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OXFORD : Khilat, Faiqa, Jamil, Farah, and Mujahid, Beenish (2022), "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan", Global Regional Review, VII (I), 253-268
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TURABIAN : Khilat, Faiqa, Farah Jamil, and Beenish Mujahid. "SWOT Analysis Of Religious Tourism: A Case of Sikh Gurdwaras in Pakistan." Global Regional Review VII, no. I (2022): 253-268. https://doi.org/10.31703/grr.2022(VII-I).23